March 2010
1 post
7 tags
MANAGING “DATA EXHAUST” IS CRITICAL FOR THE FUTURE...
“’Data exhaust’—the trail of clicks that internet users leave behind from which value can be extracted—is becoming a mainstay of the internet economy. One example is Google’s search engine, which is partly guided by the number of clicks on an item to help determine its relevance to a search query. If the eighth listing for a search term is the one most people go to, the algorithm puts it higher...