Size Up Competing Companies While You Sleep
"The most valuable commodity I know of is information." -Gekko
This week, I include a particularly valuable document that I use regularly when I find companies that are interesting, have reached out to partner with us, or are potential competitors.
The report pulls together many things I generally need to know about the company to assess how serious(or dangerous) they are. It should take about 15-20 minutes (or less) for a VA to complete and can drastically affect your strategy. Best of all, its 2 sentences and takes you about 30sec to write. The core pieces include:
- How old is the company —shows maturity, older companies usually have long standing relationships that may be hard(or easy) to change
- Who is involved (the principals as well as investors) —shows the experience of the company leadership
- How much press they are getting —shows their market leadership
- How much capital they have raised —more or less shows the “size of the army” that we are up against
About 4 months ago, I started having my VA roll these reports up into a google spreadsheet so that it is easy to reference. The instructions for that rollup isn’t included in this post, but if you use your imagination you should be able to come up with something.
I recently have come across a company called Kiip, can you please put together a company intel report on the company for me? The report requirements and instructions are located in the below doc.